Digital marketing is one of the most challenging, interesting, and fast-paced industries you can work in and I can promise you’ll never be bored.
The digital economy is growing fast and there’s no better time to get into digital marketing. Be prepared for a career that will keep you on your toes with no two days the same! It’s a competitive industry, but there are some simple steps you can take to get ahead.
Especially if you have a lot of scopes to take ownership in this industry during the pandemic of COVID-19.
Digital marketing is more than finding the perfect filter for your selfies. You need to understand how brands interact with people on social media and use these channels to build relationships and make sales. Get up to speed with the science of it and you’ll be on your way to success! You can join me by clicking the following social media links.
They say it’s not what you know but who you know. LinkedIn is a professional community where you can connect with and learn from experts, as well as stay up to date with the latest news. Having an up to date profile will also show employers you know your stuff.
There are many groups on LinkedIn but look first for in-person networking events you can attend. Usually they have guest speakers which are a great opportunity to learn from experts and you might even meet a future employer there too.
4. Find a mentor
Nothing is more valuable than a mentor who has been there before and can help you learn from their mistakes. Having someone close to reach out for some advice can help you get ahead. You’ll find out that most people are willing to give some time to others looking to get into the industry, so don’t be afraid to ask.
Things move fast in the digital world and you need to be up to speed with the changes. Twitter is one of the best real-time sources of news and LinkedIn Pulse is a great way to stay on top of industry trends. You’ll ask about recent updates in an interview, so make sure you brush up on what the changes mean and how you can use them to your advantage if you’re job hunting.
Blogging is a great way to show your expertise and help you learn by doing. Blogging shows your commitment and skills to potential employers too. Be warned, I’ve often asked how many followers or website visitors I have in job interviews and that means a blog is a great way to build an audience and attract the right kind of attention.
New comer should use wordpress.com for blog posts, it is easy to use and stock of collection are huge (themes & Plugins). This site will help you as well as guide you like a guardian.
If you want to associate with WordPress like me and get the facility of 2020 then you can click the following link to get the discount.
Make sure you understand the basics of social media metrics and Google Analytics. You’re going to need to check performance and report on key facts and figures so make sure you know what this means and where to go to get the information. Google’s Partner program is free which will teach you the basics and it’ll be useful for helping you build your blog too.
There are countless free or low-cost learning platforms bursting with social media courses and digital marketing basics. If you’re trying to break into the industry, free courses are a great way of learning the basics of the main platforms, boosting your resume and showing your commitment to potential employers when you’re starting out.
Learning the basics when it comes to HTML and WordPress will help you stand out from the crowd. You don’t need to become a web development expert but if you know your way around the admin panel of a blog or website and can make minor updates, you’ll save yourself a lot of time and impress employers too.
You can learn a whole lot of things free of cost from Udemy Academy & Google; you will get the Certificate also post completing your course.
10. Decide on agency vs industry
There are two main career paths when it comes to digital marketing. You can be an in-house marketer for one company (working in a specific industry) or you can work for an agency and handle lots of different clients. That’s not to say you can’t switch later on but deciding where you’d like to focus can give you a good head start.
Digital marketing is one of the most exciting, challenging, and fast-paced industries you can work in and I can promise you’ll never bore! I blog about hints, tips, and industry news over on my website: and I’d love to hear if you’ve got any advice for new digital marketers too.
Finding the niche is of utmost importance in this industry, which you understand through your personal branding as well as your connection by Social media. If you choose the wrong Niche then your site will not get organic and paid traffic as well, so you have to research the Niche.
You have to find a proper Keyword for everything like it will start from choosing your domain to website and content. For example, you have to create the domain name, which is easy to remind, don’t try to start your domain name by numbers, you should stop repeat the same letters Example-lock-downlaltu.com, so you have to be select your domain name carefully and need to research every keyword related matter.
There are many free cost keyword search engines in the market and paid tools too.
Here are some free keyword tools to help kickstart your SEO with zero investment:
- Google Trends;
- Keyword Generator;
- Keyword Sheeter;
- Answer the Public;
- Keyword Surfer;
- Google Search Console;
- Bulk Keyword Generator;
I hope this guide expanded your view a bit and showed you that digital marketing is more than Facebook ads and social media blasts, it is a huge industry and you will find lots of scope to build your digital carrier.
It is not possible to cover everything in one article hence, I will discover the following The 7 big categories of online marketing points in my next post.
The 7 big categories of online marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Anticipating your Comments on the above article, which gives me more boost and energy to write these types of blogs?
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